About Me
I enjoy crafting intuitive, delightful experiences that empower people to better utilize technology in service of their goals. I excel at bridging the gap between human needs & business goals, solving complex problems & creating order out of chaos, and paying attention to the little details. As a seasoned founder and product designer, I've worked on several consumer products used by tens of millions of people, and have more than 10 years of experience.
I began my journey with design at the age of 9 which was when my brother taught me how to use Photoshop. I started freelancing as a graphic designer in my early teenage years. I grew up in a tech savvy family. I received my bachelorโs degree (with honors) in software engineering from KFUPM, the top-ranked teaching institute in Saudi Arabia and the whole Arab region. During that time, I discovered my passion for UX, and started designing mobile apps and websites. In my last year of college, and right from its dorms, I co-founded my first startup, Feelit, which had the mission of connecting people around emotions. After Feelit raised its VC-backed seed round, I moved to San Francisco. Under Feelit, we built and launched a social network and a live-streaming messenger. Having attracted more than 250,000 users, I learned a great deal on what it takes to build and scale a consumer experience. After Feelit, I co-founded Sibly, a mental health company that envisions a world where everyone has someone to talk to. I held different roles at Sibly, from leading engineering to product & design. I helped grow the company to more than 50 employees, serving marquee customers like Comcast, WW, and Rivian. Having built a reputable name in the workplace mental health benefit space, Sibly exited in 2024. Most recently, I joined Nextdoor, a public company with more than 95,000,000 users all around the world, dedicated to cultivating a kinder world where everyone has a neighborhood they can rely on. As a growth designer, I worked on various high-impact growth initiatives, driving top-of-funnel metrics as well as retention.
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When Iโm not working, I enjoy running, exploring new places, or doing both at the same time. My hobbies include playing on the piano, photography, snowboarding, and I recently picked up surfing & diving too. I find my peace with meditation, and I always get a good sense of restoration after a hot yoga class. I also love to travel & learn about new cultures. At the end of 2020, I sold / donated most of my stuff, put the rest in a storage unit, and embarked on a nomadic journey of slow travel for about 2 years.