My Role
Product design, user research, strategy
Flagship aims to create a fair and equitable creator commerce ecosystem. It allows creators to easily build their own online boutiques featuring their hand-selected products from their favorite brands & sharing that with their community. Flagship was founded in 2022, and it's backed by Sequoia Capital, Index Ventures and several industry leaders from the leading platform and e-commerce brands.
I was hired as a consultant to help with product design. By the time I joined, the team had an existing design on Figma but the product wasn't launched yet. My task was to:
- Re-imagine the whole look and feel of the product, help launch & bring the product to life.
- Provide ongoing product design support, and establish the product design function at Flagship:
- Continuously discover and design new product improvements, plan, conduct and analyze customer discovery / usability interviews.
- Owned designing a Shopper (consumer) experience that optimizes for thoughtful presentation, trust, and conversion.
- Owned designing a Creator (boutique owner) experience that optimizes for ease & simplicity.
- Helped shape the product / design strategy.
- Organized Figma, established design standards, UI language and design system foundations.
As of now, this page only showcases a few samples of the work I did. Later, it might be updated with more details about what my process was, what the user needs and frustrations were, rationale behind design decision made, outcomes, ... etc.
Old / Existing Design
This was the status of the app prior to my involvement
![](/images/work/flagship/Old-Design.jpg)
I worked on redesigning 2 areas: The Creator Experience & The Shopper Expereince
Creating the UI Language / Design System Foundations
![](/images/work/flagship/UI-Laguage.png)
Creator Experience
![](/images/work/flagship/creator-experience/sketch-inisghts-1.png)
![](/images/work/flagship/creator-experience/sketch-inisghts-2.png)
![](/images/work/flagship/creator-experience/Insights1.png)
![](/images/work/flagship/creator-experience/Insights2.png)
![](/images/work/flagship/creator-experience/1-Add-Collection.png)
![](/images/work/flagship/creator-experience/2-Edit-Collection.png)
![](/images/work/flagship/creator-experience/3-Add-Products-0.png)
![](/images/work/flagship/creator-experience/3-Add-Products-1.png)
![](/images/work/flagship/creator-experience/3-Add-Products-2.png)
![](/images/work/flagship/creator-experience/3-Add-Products-3.png)
![](/images/work/flagship/creator-experience/Brands-1.png)
![](/images/work/flagship/creator-experience/Brands-2.png)
![](/images/work/flagship/creator-experience/Messages/Inbox-empty.png)
![](/images/work/flagship/creator-experience/Messages/Inbox.png)
![](/images/work/flagship/creator-experience/Messages/Chat-Screen.png)
Shopper Experience
![](/images/work/flagship/shopper-experience/1-Home.png)
![](/images/work/flagship/shopper-experience/2-About.png)
![](/images/work/flagship/shopper-experience/3-CollectionPage.png)
![](/images/work/flagship/shopper-experience/4-PDP.png)
![](/images/work/flagship/shopper-experience/5-PDP-Image.png)
![](/images/work/flagship/shopper-experience/6-Added%20to%20bag.png)
![](/images/work/flagship/shopper-experience/7-Cart.png)
![](/images/work/flagship/shopper-experience/8-Cart-Empty.png)
![](/images/work/flagship/shopper-experience/9-Checkout1.png)
![](/images/work/flagship/shopper-experience/10-Checkout2.png)
![](/images/work/flagship/shopper-experience/Moments/PDP-1.png)
![](/images/work/flagship/shopper-experience/Moments/PDP-2.png)
![](/images/work/flagship/shopper-experience/Moments/Moments.png)
![](/images/work/flagship/shopper-experience/Moments/IG-Stories.png)
Typography / Theme Explorations
Creators have the option to choose a theme for their online boutqiue
![](/images/work/flagship/typography-theme-explorations.png)
Order Confirmation Email
![](/images/work/flagship/shopper-experience/Order-Conformtion-Email-Mobile.png)
![](/images/work/flagship/shopper-experience/Order-Conformtion-Email-Desktop.png)
π°Β Learn More About Flagship
-
Flagship and the Future of Creator Commerce - Rex Woodbury
https://digitalnative.substack.com/p/flagship-and-the-future-of-creator -
Launch Announcement
https://www.linkedin.com/pulse/introducing-flagship-flagshipshop/ -
Flagship Website
https://flagship.shop